SAFETY ALERT! Computer use can be monitored and is impossible to completely clear. Click the HIDE button to quickly leave this site. Learn more about internet safety.
Domestic violence is a hard issue to investigate and a complicated one to report. Yet increasingly, reporters are getting the message out that domestic violence is both a crime and a public health issue, and that there is help for victims. We recognize the importance that media can play in raising awareness about domestic violence and making a difference in the lives of victims. We look forward to working with you.
Our communications team is on call to answer media questions and help guide reporters to essential resources necessary to develop a story.
Stephanie Ferrell, Director of Communications and Development
Phone: 302-658-2958 Fax: 302-658-5049
Media Guide - This guide is part of DCADV’s plan to foster an ongoing and proactive relationship with the media. It is designed as a resource to assist the media in covering domestic violence homicides and other related stories. It contains information about Delaware’s domestic violence laws, the dynamics of domestic violence, statistics, recommendations from survivors and a brief analysis of Delaware’s print media coverage of domestic violence homicides in 2005. We hope you find it a useful resource.
“Domestic Violence Survivor Shares Her Near-Death Story.” October 22, 2012
“BlackRock Helps Empower Victims of Domestic Violence,” July 11, 2011
DCADV has extensive experience creating and administering effective statewide public education campaigns. Materials from some of these are provided below.
In June 2011, DCADV launched a PSA campaign to engage men in domestic violence prevention efforts and to support and promote the work of DCADV’s Delaware Men’s Education Network (Delaware MEN). The campaign includes 30 second and 60 second video PSAs produced by JFS Media Matters staff and volunteer members of Delaware MEN. The video PSAs were shown in a local movie theater for four weeks, were distributed via DCADV’s e-newsletter, and are permanently featured on www.DelawareMEN.org (along with many other great online resources for men). The PSA has been shown at local and national meetings and events and has been distributed via email among members and partners. The PSA was funded by Delaware’s Division of Prevention and Behavioral Health Services/Promoting Safe and Stable Families Program and The Delaware Fatherhood/Family Coalition.
|Strong 8 ½” x 11” flyer
Strong business card
Strong 36” x 48” poster
|Courageous 8 ½” x 11” flyer
Courageous business card
Courageous 1/3 vertical ad
Courageous 1/3 vertical ad w/sponsor logos
|Check Yourself 30 second radio spot|
In 2010, DCADV launched its “Check Yourself” public awareness campaign during Domestic Violence Awareness Month, targeting men and boys to challenge their own perceptions and play an important role in preventing and ending violence against women. The campaign included print and electronic flyers, printed cards, printed large and extra large posters, and a 30 second radio PSA. All of these materials were distributed via DCADV’s e-newsletter and remain permanently posted on the DCADV website. The posters were exhibited in the Greater Wilmington Visitor’s Bureau window display throughout the month of October 2010 and several other DCADV events. Print ads from the campaign appeared in Delaware’s statewide newspaper The News Journal and magazine Delaware Today and the radio spots ran on WDSD 94.7 FM and WILM 1150AM. Members of “The 15 Leading Men” actively participated in the creation and distribution of the “Check Yourself” materials. Sponsors of this campaign include The Avon Foundation, ClearChannel, and Ben-Dom Printing Co.
|‘Caucasian’ Friends 8 ½” x 11” flyer
Executive 8 ½” x 11” flyer
Co-Worker 8 ½” x 11” flyer
Grandparent 8 ½” x 11” flyer
|‘Diverse’ Friends 8 ½” x 11” flyer (English)
‘Diverse’ Friends 8 ½” x 11” flyer (Spanish)
Mom 8 ½” x 11” flyer (English)
Mom 8 ½” x 11” flyer (Spanish)
In 2005, DCADV participated in this national public awareness campaign, which was an effort to create a consistent, national message about the prevalence of domestic violence. This campaign that was simultaneously launched by coalitions around the country was tailored to Delaware by DCADV with local hotline contact information and focused on the bystander who may not suspect that his/her friend, coworker, or neighbor is a victim of domestic violence. It included print posters and print and electronic flyers with simple, yet powerful messages conveying that domestic violence occurs across the board: to all ages, ethnicities, lifestyles and social classes. The flyers, available in both English and Spanish, continue to be posted on the DCADV website and requested from individuals and groups throughout the state. For Mother’s Day, DCADV exhibited some of the posters in a large window display in the Greater Wilmington Visitor’s Bureau in downtown Wilmington throughout the entire month of May 2011. Sponsors of this campaign include Verizon Wireless and The Avon Foundation.
In 2007, DCADV launched its “Messages from Teens” teen dating violence awareness and prevention campaign, funded by a federal Department of Health and Human Services grant. In the series of five video public service announcements (PSAs), multiple forms of abuse are depicted, such as controlling a partner via text messaging, physical abuse, threats, intimidation, and coercion, in order to convey the importance of knowing warning signs for abuse. Teens also felt the need to communicate elements of healthy relationships, such as setting boundaries and treating partners with respect. The final frame of each PSA encourages viewers to visit www.safeandrespectful.org, created by Delaware’s Domestic Violence and Victims’ Rights Task Force Prevention Subcommittee.
The campaign included a variety of PSAs, brochures, flyers, and table tents. Resource packets including all of the print materials and a DVD of the PSAs were distributed to schools throughout the state. The “Messages from Teens” PSAs were created “by teens for teens” and were featured in three local movie theaters for two weeks; on two television stations for two months; at two DCADV hosted screening events for students, parents, and community members; and permanently showcased on the prevention website for parents, teens, and parents: www.safeandrespectful.org. Over the course of the year, more than thirty students from area high schools participated in the creation of the DCADV campaign. Through partnerships with JFS Media Matters program, students had the exciting opportunity to create professional-level PSAs on dating violence in an intensive hands-on video production project. Students received lessons on dating violence and healthy relationships, learned media literacy skills, and developed the technical skills and expertise necessary to create the announcements.